Mark C. Perna
Founder & CEO, TFS
Best-selling author, “Answering Why”

Mark C. Perna is the founder and CEO of TFS, a full-service strategic communications and consulting firm whose mission is to share and support every client’s passion for making a difference. As an international generational expert, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people.

Mark’s best practices have helped parents, schools, districts, businesses, and state organizations across North America to connect more effectively with the younger generations. He frequently delivers keynote speeches at national and statewide events and spoke at Harvard University by special invitation. At TFS, Mark’s team of talented professionals share his vision of helping organizations of all sizes experience significant gains in recruitment, engagement, retention, and performance rates.

Mark has published numerous articles in national publications and interviews frequently on radio shows, television, and podcasts. His best-selling book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help educators, employers, and parents understand and motivate Generations Y and Z. Mark is the father of two successful Millennials and resides in Cleveland, Ohio. Find out more about Mark and his work at

Social Media

Facebook: @MarkCPernaLeadership


Twitter: @markperna

Instagram: @mark_c_perna